Sharing True Italian Passione
We strive to be the true ambassadors of the authentic Italian espresso culture. Our mission is to share this passion, bringing a moment of genuine Italian pleasure to coffee lovers across South Africa. We believe that a great day starts with a perfect, consistent cup - a small luxury everyone deserves.
Our Process
From the Source
Everything begins with exceptional beans. Segafredo selects premium coffee from trusted plantations around the world, including farms cultivated within the Segafredo family. Quality is chosen at the origin, long before it reaches your kitchen.
Crafted in Italy
The beans are roasted and blended in Italy using generations of knowledge and a deep understanding of espresso. This is where flavour is shaped, aroma is perfected, and the soul of Italian coffee is born.
Sealed for Freshness
Once perfected, every blend is packed and sealed in Italy to protect the aroma and taste that espresso lovers expect. Nothing is altered. Nothing is added. You receive Segafredo exactly as it is enjoyed in Italy.
Your Italian Moment
Open the bag, breathe in the scent, and brew at home. A sip of Segafredo turns an ordinary pause into something richer. It is a taste that invites you to slow down, smile, and enjoy la bella vita.
The Segafredo Guarantee
Our promise is simple. Every bag of Segafredo carries the true flavour of Italian espresso, made with care and respect for tradition. We source quality beans, roast them to perfection in Italy, and protect every aroma until it reaches you. Enjoy a cup you can trust and a taste that brings pleasure to your day.
