Sharing True Italian Passione

We strive to be the true ambassadors of the authentic Italian espresso culture. Our mission is to share this passion, bringing a moment of genuine Italian pleasure to coffee lovers across South Africa. We believe that a great day starts with a perfect, consistent cup - a small luxury everyone deserves.

Our Process

From the Source

We meticulously source the finest coffee beans from the world's best origins, including our own plantations, to ensure superior quality from the start.

The Italian Craft

Our beans are masterfully blended and roasted in Italy, a time-honored tradition that unlocks the rich, signature flavor essential to authentic espresso.

The Perfect Extraction

Our expert baristas ensure every shot is pulled to perfection, transforming our rich blends into a velvety, aromatic, and intense Italian espresso.

The Segafredo Experience

Our passion culminates in this moment - delivering an authentic, pleasurable coffee experience that brings the true taste of Italy right to your table.

The Segafredo Guarantee

Our promise is to deliver the true pleasure of authentic Italian coffee. This commitment is fueled by decades of passion, from meticulously sourcing the finest beans to our time-honored roasting craft. We guarantee that every cup of Segafredo provides an uncompromising, flavorful, and perfect moment of pleasure, delivered from our family to yours.